Sino Group ignites Olympic spirit with huge cheer rally at Olympian City
Local | 26 Jul 2024 5:09 pm
The long-awaited 2024 Paris Olympics is finally kicking off later tonight. As a genuine supporter of Hong Kong athletes and many major sporting events, Sino Group has previously announced the launch of the ‘Cheer for Athletes’ campaign, encouraging the public to show their support for Hong Kong athletes.
This afternoon, in collaboration with HOY TV, a large-scale cheering rally was hosted at Olympian City. This highly-anticipated event drew in a crowd of 500 enthusiastic citizens, creating a vibrant and lively atmosphere.
Retired sports stars wishing the Hong Kong athletes the best of luck
Several retired sports stars, including Olympic bronze medalist and former cyclist Sarah Lee Wai Sze; former badminton Hong Kong team representative and Asian Games silver medalist Yip Pui Yin; former Hong Kong gymnastics representative and World Cup bronze medalist Ng Kiu-Chung Kelvin; singer and former golfer Stephanie Ho Ngan Si; and former Hong Kong figure skater Ma Hiu Ching Maisy, were invited to attend the event and share their experiences on stage.
“We could never fathom how much blood, sweat and tears each athlete has shed in order to step onto the Olympics stage. If the Hong Kong athletes know that they have all of our support, it will definitely be a great motivation for them to strive for better performances in the Olympic Games,” said Sarah Lee Wai Sze, hoping everyone can cheer for Hong Kong athletes with all their might.
Ms Bella Chhoa, Director of Asset Management of Sino Group expressed her excitement for the upcoming events. “This year, Sino Group has allocated over HK$10 million in organizing Olympic promotional activities to show full support for the Hong Kong athletes. With tomorrow being the first day of the Olympic Games, Sino Group will be giving away over HK $100,000 worth of S coupons through the large live broadcasting screen. We have also teamed up with catering tenants and merchants, to offer the audience with Michelin-starred delicacies, as well as over HK $30 million shopping rewards.”
With all the rewards and initiatives, Ms Chhoa is confident that they will drive a 20% increase in mall traffic and a 15% increase in sales at Sino malls.
Upcoming events and activities: more live broadcasts and cheering events!
Sino Group will continue to host live broadcast events at their malls throughout the Olympic period, allowing the public to enjoy key events of both the Hong Kong and national teams while cheering them on.
Co-organized with TVB, two cheering events will be held for public participation. The first event will be held at Citywalk on July 27 starting from 4 pm, during which the Women’s epee individual fencing competition will be broadcasted.
Citizens can look forward to Hong Kong’s epee representative, Vivian Kong Man Wai, and other athletes from the national team for their incredible performances. To add excitement for the event, the ‘Olympic Six Stars’ and participants from ‘Midlife Sing & Shine’ will also be present to show support for the athletes.
On July 30 at 7:30 pm, Olympian City will broadcast the table tennis mixed doubles bronze and gold medal matches. Apart from witnessing Hong Kong representatives Wong Chun-ting and Doo Hoi Kem, as well as Chinese representatives Wang Chuqin and Fan Zhendong, vying for medals, several TVB artists, namely Tiffany Lau Wing Shuen, Archie Sin Ching Fung, Ramon Lo Kai Ho, and many more, will also join the public in cheering for the athletes.
Seize your chance to win the ultimate prize!
During the three weekends of the Olympic period, Olympian City, tmtplaza, Citywalk and One North will be hosting the ‘Sports Challenge’ campaign. The public will have a chance to challenge the athletic records of the Hong Kong athletes. Participants who successfully complete the challenges will receive HK$50 sports equipment S coupons, energy drinks, and other exciting gifts.
On August 11, Olympic City will hold the 'Sports Final Challenge'. Participants who make it to the finals will receive HK$300 cash vouchers and popular sports gear, and the three participants with the best performances might even win two round-trip plane tickets! So don’t hesitate to participate in the enchanting events, and experience the charm of the Olympics at Sino malls!
